Sentinel branding

This is the logo I came up with for the fictitious company that hired Envoy. I wanted something that would represent the idea that they were always watching, less in a 1984 way but more like a watchman or guard. The image of the eye as a symbol is quite powerful and was the obvious choice. The flame insert serve multiple purposes first is indicates fire. the second it could be interpreted as the fire being reflected in the watchers eye as they see it. Third the narrow nature of the flame gives a somewhat animalistic and savage look making it look like a predator' eye. This helps to emphasis the keenness of it's gaze.

Mission Statement

Sentinel is a firm dedicated to being at the for font of protective
equipment. Our aim is to serve our clients, shareholders, and
colleagues, by providing products and services of the highest
quality So as to ensure the protection and welfare of the
community. To operate with honesty and integrity. To be...
“Ever Vigilant”

When developing the mission statement I wanted the company to be more akin to a service ie police or fire. They are in the business of helping and protecting people after all.